Copywriter & Email Strategist

For women’s health and motherhood brands looking to grow their impact

Connect.

Your brand transforms lives. You provide quality services for moms and inclusive care for couples and individuals trying to grow their family. We’ll make sure these folks can find you.

Save.

You and your team work tirelessly. I take the stress of content marketing off your plate so you save energy and resources. Use your time to focus more on developing your services and customer relationships.

Grow.

Your business does things the right way. Grow your impact and reach by elevating your brand’s visibility. My carefully crafted content will help you get more leads and position your brand’s reputation.

Does your business specialize in…?

  • Pregnancy/fertility yoga

  • Pregnancy and fertility products/services

  • Lactation consulting

  • Infant/child feeding + speech therapy

  • Infant/child sleep consulting

  • In-home pediatric care

  • Children’s books + toys

  • NICU and preemie products

  • Motherhood coaching/courses

  • Women’s health products/services

If so, we could be the perfect match!

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    You know your brand changes lives. But it’s hard work.

    • You provide hope to couples ready to throw in the towel on growing their family.

    • You provide invaluable support to women facing the obstacles of motherhood.

    • You approach complex problems with compassion and inclusivity.

    • You constantly go the extra mile to provide unmatched quality and care.

    • You spend hours scouring the latest research to improve your products and services.

    And it makes a difference. You change lives daily.

    But to keep growing your impact, you need to grow your visibility. There are so many people out there who could benefit from your offers, but they don’t even know you exist.

    Nowadays, you need to be everywhere just to be seen and stay competitive. And you need to be relatable and original to actually stand out.

    But it’s exhausting trying to keep up with the digital marketing world and content creation. It’s eating up precious time you could be spending on the things that will really take your business to the next level.

    That’s why you need an expert content marketing plan.

    As a team, we’ll develop a content strategy that will help your marketing efforts actually convert. When you work with me, you’ll get research-backed content that transforms prospects into loyal customers and clients.

    Work with me, so you can…

    • Re-focus your energy on developing your products and services

    • Prioritize relationship-building with current customers/clients

    • Stop wasting your time trying to learn the next trendy marketing and copywriting techniques

    • Save money spent on paid ads

    • Increase your ROI without increasing your hours,

    and honestly…

    • Just enjoy your life outside of your business again.

    You’re probably wondering, “Yea, that sounds great, but how?”

    When you invest in my content marketing services, you’ll get…

    • A customized marketing plan that aligns with your brand’s goals

    • Thoughtfully researched content that educates and attracts your target audience

    • Carefully crafted copy that emulates your brand’s tone

    • Original, relatable writing that speaks to your ideal clients’ felt needs and earns their trust

    • Error-free work that’s expertly formatted and search engine optimized

    • Prompt and professional communication from start to finish

    Level up your content. Level up your growth.

    With a plan tailored to your brand’s goals and needs, we will create content that:

    • Drives more organic traffic to your website (read: SEO-driven articles and webpages)

    • Attracts and nourish leads (read: hard-to-pass-on freebies and strategic email sequences)

    • Elevates your brand’s visibility and reputation in your industry (read: well-researched SEO blogs)

    • Provides more value to current clients and customers (read: newsletters and upsell email sequences)

    • Increases conversions and sales (read: persuasive sales pages)

    Why work with Figueroa Copy?

    Most marketing agencies or freelance copywriters work with clients in diverse industries. This poses challenges when it comes to creating copy that truly resonates with your audience. They also tend to value quantity over quality when it comes to clients.

    As a mom to young children, I have been in the shoes of your ideal clients and customers. I know what they care about. What makes them want to comment on your social posts. What compels them to subscribe to your list. Because I only take on projects in this industry, I am well-versed in the latest research and market trends. This all leads to exceptional content that will lead to growth for your brand.

    “Paige was wonderful to work with. She is very knowledgeable about the most up-to-date marketing approaches and looks out for her client’s business like it is her own. I would highly recommend her to anyone looking to improve SEO for their website, develop and email marketing campaign or enhance their business’s social media presence.”

    —Dr. Emily Guarnotta, perinatal therapist and owner of The Mindful Mommy

    Hi, I’m Paige!

    I know your audience because I AM your audience.

    My journey into motherhood was a rocky one.

    Unexplained infertility. Two miscarriages. Frequent fertility clinic visits. And lots of tears and cuddling with my fur children for comfort.

    The Figlets (our pet name for our fraternal twins) joined us six weeks early on Valentine’s Day. Two sweet babies. Two neonatal surgeries. Two and a half plus months in the NICU. Two different feeding tubes. In-home nursing care. Speech therapy. Physical therapy. All the therapies.

    Being a parent is amazing, but it’s also incredibly hard and full of unexpected hiccups.

    There were so many products and services that helped me along my journey to motherhood—from the fertility clinic that helped us conceive, the supplements that eased my morning sickness, the on-the-go breast pump I used while commuting to the children’s hospital, and the preemie clothes our babies wore in the NICU.

    That’s why I am so passionate about helping moms like me connect with the businesses that can truly help them and transform their lives.

    If that sounds like your brand, then let’s work together!

    “Paige is an absolute delight to work with! She understands the brief well and consistently produces high-quality articles. She always does her research well in advance, and there's minimal back-and-forth. She has mastered the art of seamlessly integrating tricky SEO keywords and making the content seem organic and natural. Highly recommend her writing services!” 

    — Dr. Aditi, medical reviewer at Inito

    Signature Packages

    Organic Traffic Overhaul

    • Copy makeover for at least 2 webpages

    • 4 SEO blog posts

      Investment: starting at $3150

    Level Up Your Leads

    • Welcome & nurture email sequence with 10 emails

      Investment: $2350

    Slay Your Launch

    • Launch sales page

    • Sales email sequence

    Investment: $3150

    Note: All signature packages include a voice of customer survey to gather valuable insights about your target audience that can be incorporated into content.

    “Paige is an exceptional freelance writer who pours her heart and soul into every piece she creates. Her dedication to quality and passion for writing show in every article. On top of that, Paige completed a funnel audit for one of our webinars, and her analysis was incredibly impressive and worth every penny. Her insights and recommendations were invaluable, showcasing her versatility and expertise beyond just writing.”

    — Amanda H. , editor at Twiniversity

    Blogs

    Blogs are a great way to build your online presence and reputation as an expert in your industry. They also can lead more organic traffic to your website which is important because consumers tend to trust organic searches over paid ads!

    Starting at $350 for 1,200 words

    So many possibilities!

    A la carte services

    Sales Pages

    Your sales pages are critical. Every single word matters in guiding your readers through the mental journey of realizing how your offer can provide them the transformation they’re looking for. This requires a deep understanding of their pain points and aspirations as well as relatable, personality-packed copy that gets them to excitedly let that credit card info auto-populate!

    Starting at $1650

    Other Webpages

    The quality and content of your webpages play a huge factor in how Google ranks your website. Let’s make sure your pages not only tell your story and spell out your offers but also help drive more organic traffic to your site! You want your people to be able to find you without getting lost in the abyss of the internet.

    Starting at $800

    Email Sequences

    Email is the best way to reach your audience on a personal level! Think of their inbox as a quick meet-up at their dinner table. You also have much more freedom with making offers on email platforms.  Email sequences move cold leads to warm leads and nurture relationships with current and previous clients/customers. Current estimates place email ROI around 4200%!

    Starting at $200 per email (minimum 5 emails)

    White papers + E-books

    Both newer & well-established businesses can benefit from having e-books and white papers that include carefully researched facts and figures about their products and services. Let’s show your stakeholders and customers you’ve done your homework!

    Starting at $2,150 for 2,000 words

    Additional Services

    Product descriptions, opt-ins, lead magnets, and launch copy are also available.

    Pricing is determined by project, depending on your specific needs and word count!

    NOTE: All services include two rounds of complimentary edits. Custom bundles and retainer pricing are available based on your brand’s unique goals and needs!

    “Paige is a wonderful copywriter! She has completed a handful of email projects for us, and I am always so impressed by her quality of work and professionalism. She is always timely with copy delivery and ensures that each project’s goals are met.”

    — Laura S., project manager at Duett LLC

    Frequently Asked Questions

    • Absolutely! Hiring me to do your copy would be a wise investment for you. I can also talk you through some overall marketing strategy.

    • You bet! All businesses, regardless of age, need effective copy to run efficiently and build strong relationships with clients and customers.

    • The turnaround time for projects varies based on your unique needs. A timeline will be agreed upon in our contract in advance of any work. If your project has a tight turnaround, rush services may be available for an additional fee.

    • For your convenience, projects are completed and shared within Google docs.

    Want to truly envision what this process looks like from start to finish? Keep reading!

    • 1

      Book a free 30-minute consult to discuss your brand’s goals to see if we would be a good fit

    • 2

      Receive an email proposal outlining services discussed on the call, including a test project

    • 3

      Once you accept the proposal, you will sign a contract and pay 50% of the project cost up front

    • 4

      Receive your project deliverables via Google docs and pay the remaining 50% balance

    • 5

      After reviewing your deliverables, you may request edits. The first round of edits is free

    • 6

      The final, edited version of the project will be shared with you, and you are one step closer to all your business goals

    Book a free consult to learn how a strategic content marketing plan can help your business grow.

    There’s no commitment, pressure, or obligation.